Search Engine Optimization

April 4, 2017 admin

Search Engine Optimization is concerned with the steps taken to increase website visibility. When SEO is done correctly, the search engine web crawlers that do their search on a website will do so on a perfectly optimized site.

The goal of SEO is to make a web site come out on top in the search field of a particular keyword. This is referred to as “natural” or “organic” results. The algorithm is also making adaptations to close advantages to any loop-holes. These days it is all about having high-quality content to be seen by web visitors. Much emphasis is placed on relevant sites that link to yours. The better your content, the more website owners will link to you and the higher you will rank in the search engines for appropriate keyword phrases. You may want to consider the following plugins to enhance your SEO rankings.

SEO – Plugin Yoast

This is just a quick update to this article: Check your yoast SEO settings. Version 7 update may cause WordPress SEO ranking drop according to Joost de Valk, the founder of Yoast, who has apologized for the bug. According to WPCrafter.com, some did receive notification in their Yoast plugin; however, he did not. He provided a link fix on one of his YouTube videos.

Yoast SEO is an on-page plugin that offers the flexibility of setting SEO values to your site. Some themes have a built-in option for this; however, Yoast extends that functionality and is also bundled with XML sitemap, social linking buttons and tools. Yoast is considered a gold standard among plugins offering this feature. By default, your web site tries to tell Google what your site is about by using words pulled from WordPress. These are called keyword phrases. Using a tool like Yoast, you have the control to precisely identify your keyword phrases by considering the words one would type to find your business. Yoast allows you to set-up your SEO title and meta description to exactly the way you would like it to appear in Google. It is up to you to set those keyword phrases correctly.

WP-Optimize

This handy plugin serves to remove the various revisions you make to your site. Overtime, these revisions accumulate and weigh down your site. When they are removed, your site becomes lighter and loads faster.

To download these plugins, select plugins then add new. Do a search to find the plugin then click install now. You will then need to activate the plugin after it has been installed.You can also refer to the SEO chart for some of the options that are available to you.

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