Quality Content Writing

How To Write Quality Content

Search engines like Google try to provide the most valuable search results possible when someone types in a keyword or keyword phrase. Search engine optimization, or SEO, is the process of making your site as search-engine friendly as possible. High quality content on your website can go a long way toward bringing in–and converting–potential customers and improving your SEO.

But Google and other search engines can’t really determine the quality of your content just by crawling it, although there are ways to turn the crawl to your SEO advantage. To evaluate the quality of content, search engines rely, in large part, on user experience and behaviour.

Five Characteristics of Content That Engages Readers Five Ways to Make Your Content More SEO-Friendly
Originality Keywords
Accuracy Headings
Evergreen Prioritization
Interest Links to other articles or blogs
Relevance Regular posting

Content That Engages

A number of factors are involved in producing high quality content. There are five essential characteristics of content that keeps users on your site longer and promotes user behaviors that indicate to search engines that your content is of high quality.

SEO Friendly Content

Making your content original, accurate, evergreen, interesting, and relevant is extremely important when you’re populating your website with blog posts or articles that promote a quality experience for your readers. But there are a number of practical things you can do in your written pieces to make them more search-engine friendly. There are five easy ways to create content that performs well in search engines.

Considerations for Creating Engaging Content

Originality: The more unique and original your content, the better its quality for both the search engine and the user. Your content must be one-of-a-kind, which means that re-printing articles found elsewhere on the Web or using too much content from other sites will indicate low-quality content to the search engines. You can use information from elsewhere, but make the writing your own, and be sure to cite your sources.

Accuracy: Use high quality sources when you’re researching information to include in your article. Government and university websites and those of trusted organizations are typically the best sources to use. Citing those sources in-text can create a higher level of trust in your content.

Evergreen: Evergreen content is that which is useful now and will be useful in the future. Evergreen content can earn you a sustained increase in traffic that’ll improve your SEO for years to come.

Interest: Even topics that aren’t generally fascinating can be written about in an interesting way. Use the language that’s common to your audience, and include plenty of real-world examples and anecdotes to help keep the reader on the page.

Relevance: If your content isn’t relevant to the people searching for information, they won’t spend much time on your page. Think about what information your readers are looking for, and provide that information clearly in the content.

Considerations for SEO Driven Content:

checkmark Keywords
Keywords are what users type into the search engine to find the information they’re looking for. While you can spend a lot of time researching keywords and determining how well they will perform, high quality writing that’s interesting and relevant will naturally include relevant keywords. Try to narrow down your topics so there aren’t too many keywords, and never “stuff” your content with keywords, which will negatively affect your SEO.

checkmark Headings
Readers like to skim over content to ensure it’s going to answer their questions, and search engines can gain a lot of relevant information by crawling well-organized articles. Headings that break up the content into easily digestible sections perform well with readers and help you organize the content in the best possible way. Use H2 tags on your headings, and keep headings concise and clear so that readers know what information they can expect to gain from each section and the search engine can get an idea of what the piece is about. Sub-headings and bullet points also perform well with both the reader and the search engine.

checkmark Prioritization
Quality content will feature the most important information in the beginning of the piece and expound from there in the headings and sub-headings. Using relevant keywords in the title of the piece, in the first few sentences, and in headings help prioritize the information to give readers the best possible experience.

checkmark Link to other articles or blog posts
When relevant, link to other pages on your site to improve SEO and keep users on your site longer. Use relevant anchor text for the links. For example, don’t link to phrases like “click here.” Rather, attach the link to a phrase or a couple of words that specify the kind of information that clicking the link will provide.

checkmark Post regularly
For the best SEO results, post content regularly on your website to stay visible to search engines and give your readers more high-quality information that they find helpful. This can lead to not only more traffic, but also to more sales.

Search Engine Optimization

Search engine optimization can be very complicated, but you don’t need to know everything about it to improve your own SEO. By providing quality content that’s valuable to your readers, optimizing the content’s structure, and using relevant keywords in a natural way, you can improve traffic to your site and increase visibility and sales in no time.